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Policy Guide
  1. 1. Introduction
    Kia Europe GmbH (hereinafter "Kia EU", "we", "us", "our") is committed to protecting the privacy and the security of your personal data. We use cookies and similar technologies on our website to enhance our website navigation, analyse and improve our site usage and services, and, subject to your consent, to support analytics and advertising purposes. The purpose of this Cookie Policy is to provide you with clear and comprehensive information about the cookies or similar technologies used on our website.

    For more information on how we collect and process your personal data and your rights, please also see our Privacy Policy.
  2. 2. Who is responsible for processing my data and how can I contact the controller?
    Kia EU is the controller of the personal data processed in accordance with this Cookie Policy, unless expressly stated otherwise.

    Contact Details:
    Kia Europe GmbH
    Theodor-Heuss-Allee 11
    60486 Frankfurt am Main, Germany
    Email: info@kia-europe.com
  3. 3. Data protection officer
    We have appointed an external data protection officer ("DPO"). You may contact our DPO at:

    Kia Europe GmbH
    - Data Protection Officer -
    Theodor-Heuss-Allee 11
    60486 Frankfurt am Main, Germany
    Email: dpo@kia-europe.com
  4. 4. What are cookies?
    When you visit our website, we may use cookies and process related information for the purposes set out below.
    "Cookies" are small text files that may be transferred to your device (e.g., computer; smartphone) when you visit a website by means of your web browser or other programs. These are stored locally on your end device and kept ready for later retrieval.
    Cookies are generally used to make websites work, to keep track of your movements within the website, to remember your login details, preferences and interests, and so on. There are different types of cookies, and they can be distinguished on the basis of their origin, function, and lifespan.
    The information processed in connection with the use of cookies might be information about you, your preferences or your device (Technical Data; Content and Advertising Data).
  5. 5. Types of cookies
    In relation to their function and purpose, we classify cookies into different categories.
    Depending on the company managing them, we may use the following types of cookies:
  6. 5.1 First-party and third-party cookies
    • First party cookies are set by us and are sent to your device from a domain managed by Kia EU.
    • Third party cookies are set by third parties whose services are used on our website.
  7. 5.2 Cookie categories by purpose
    Depending on the purpose, we may use the following categories of cookies:
    • Strictly Necessary Cookies:
      We use strictly necessary cookies to make our websites work, provide them securely and to store information about your consent or rejection of cookies and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
      The legal basis for the processing of your personal data in connection with such Strictly Necessary Cookies is our legitimate interest (§ 25(2) Nr. 2 TTDSG; Art. 6(1)(f) GDPR) in operating our websites efficiently and providing them securely.
    • Cookies subject to your consent:
      We may use Cookies that: (i) allow us to measure and improve the performance of our website (“Performance Cookies”); (ii) enable the website to provide enhanced functionality and personalisation (“Functional Cookies”); and (iii) may be set through our website by our advertising partners to build a profile of your interests and show your relevant adverts on their sites (“Targeting Cookies”).
      The legal basis for the processing of your personal data in connection with such cookies is your consent (§ 25(1) TTDSG; Art. 6(1)(a) GDPR).
  8. 6. Cookie Settings and management of preferences
    You can choose your preferences to allow all cookies, reject all cookies, or manage individual cookie categories at any time by accessing the "Cookie Settings" on our website. You can click on the headings of the different categories to learn more and manage the respective settings and find further information about each cookie. However, blocking some types of cookies may affect your experience with the website and the services we offer.
    You may also block, disable, or delete cookies at any time, by changing your browser settings. Information on managing cookies in common browsers can be found here:
  9. 7. Google Services
  10. 7.1 Google Analytics
    We use Google Analytics 4, a web analytics service provided by Google LLC, on our website. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
    Google Analytics 4 uses cookies that enable an analysis of your use of our websites. During your website visit, your user behaviour is recorded in the form of "events". Events can include the following information:
    • Page views and start of session;
    • Visited pages;
    • Your "click path", interaction with the website, scrolls (whenever a user scrolls to the bottom of the page (90%)), clicks on external links, internal search queries, interaction with videos, file downloads and seen ads / clicked ads.
    In addition, the following information may be recorded:
    • Your approximate location (region);
    • Date and time of your visit;
    • Your IP address (in shortened form);
    • Technical information about your browser and the end devices you use (e.g. language setting, screen resolution), your internet service provider and the referrer URL (via which website/advertising medium you came to this website).
    On behalf of us, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics 4 serve to analyse the performance of our website.

    IP anonymisation enabled by default. Your IP address will be shortened by Google within the EU/EEA before transmission to Google servers. Data is generally transferred to and processed on Google servers in the United States. Only in exceptional cases the full IP address will be transferred to a Google server in the United States and shortened there. According to Google, the IP address transferred by your browser, as part of Google Analytics, will not be merged with other Google data.
    The data sent by us and linked to cookies are automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. The deletion of data whose retention period has been reached occurs automatically once a month.

    The legal basis for the processing of your personal data is your consent (Article 6 (1)(a) GDPR), which you may withdraw at any time via the cookie settings.

    For more information on how Google processes your personal data, please also visit the following links:
  11. 7.2 Google Tag-Manager
    We use Google Tag Manager on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For users located outside of the EEA or Switzerland, the service is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA to manage tags for tracking and analytics with own and third-party software. Tags are small code elements that help us to control which page or service elements and tools are activated and loaded in which order, among other things, to measure traffic and visitor behaviour, understand the impact of our advertising, set up remarketing and target group orientation, and test and optimise our website.
    Google Tag Manager is just an auxiliary service that makes it easier to integrate and manage our tags via an interface. Google Tag Manager only implements tags, which means that it does not use its own cookies and does not collect any personal data itself. It triggers other tags, which in turn may collect personal data. However, Google Tag Manager does not access this data.
    The data processing is based on your consent (Art. 6 (1) lit. a) GDPR).

    For more information about Google and its privacy practices, please also visit the following links.
  12. 8. Is my personal data transferred abroad?
    For more information on how we may transfer your personal data abroad, please also see our Privacy Policy.
  13. 9. What rights do I have and how can I exercise them?
    For more information about your rights and how to exercise them, please also see our Privacy Policy.
  14. 10. Changes to the Cookie Policy
    This Cookie Policy may require an update from time to time – e.g. due to the implementation of new technologies or the introduction of new services. We reserve the right to change or supplement this Policy at any time. We will publish any changes at: https://update.kia.com/EU/EN/cookie-policy