Introduction

Welcome! Your privacy is important to Hyundai AutoEver, Inc. and its affiliate companies, including Hyundai Motor Company and Kia America, Inc. (“Kia” or “we,” “our” or “us”) and its affiliate companies. This privacy policy (“Privacy Policy”) describes how we collect, use, and share information when you use the websites and online services that we own, operate, or make available and that link to the Privacy Policy (e.g., websites such as update.kia.com and certain of our mobile websites, mobile applications, downloads, and interactive features) (collectively, the “Site”). The Privacy Policy also describes how we use, and share information collected by us “offline” (including, but not limited to, by postal mail, contest submissions, telephone requests, surveys, or auto shows). In the Privacy Policy, we refer to our online and offline activities collectively as the "Services." This Privacy Policy does not apply to information collected using in-vehicle technologies and related services, including online and mobile services that connect to or collect information from your Kia vehicle; a different privacy policy may apply to such collection, such as the privacy policy for UVO services found available at https://owners.kia.com/us/en/privacy-policy.html).

To the extent we provide you notice on our Services of different or additional privacy policies or practices (e.g., at the point of our collection), those additional terms shall govern such data collection and use.

In addition, please review the Services’ Terms of Use, which governs your use of the Services. By using our Services, you consent to our Privacy Policy and Terms of Use and our collection, use, and sharing of your information and data, and other activities, as described below.

The Site and information on it is intended for use and access by U.S. residents only. Kia does not knowingly collect, process, access, or intend to access the personal information of persons residing outside of the U.S., including in Europe and China. If you do not reside in the U.S., you should stop accessing the Site. Instead, you should visit the Kia-affiliated website that is applicable to your country or region. If you are located in the European Economic Area (“EEA”), please visit https://www.kia.com/eu.

Linkable Table of Contents

1. Who We Are

2. What Information Do We Collect & How Do We Use It?

(a) Kia Site Visitors

(b) Kia Vehicle Owners

(c) Kia Prospects

(d) Kia Employees

(e) Kia Employees' Beneficiaries and Emergency Contacts

(f) Applicants for Employment

(g) Kia Contractors

(h) Kia Dealership Employees

(i) Kia Dealership Owners

(j) Kia Dealership Applicants

(k) Other Vehicle Owners

(l) Media Personnel

(m) Government Officials

(n) Other Third Party Disclosures

3. Information About Targeted Advertising and California/Delaware Do Not Track Disclosures

4. What About Information You Share Publicly?

5. Do the Services Contain Third Party Content and Links to Third Party Services?

6. How Do You Contact Us or Update or Inquire About Your Information and Communications Preferences?

7. Where Does Kia Process the Information?

8. What About Information on Children and Minors?

9. What About Security?

10. What About Social Media Features and Widgets?

11. What About Changes to the Privacy Policy?

12. Your Information Choices

(a) Accessing and Updating Your Information

(b) Unsubscribe or Opt-Out

13. Your California Privacy Rights

(a) Right to Know About Personal Information Collected, Disclosed, or Sold

(b) Right to Request Deletion of Personal Information

(c) Right to Opt-Out of the Sale of Personal Information

(d) Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

(e) Exercising Your California Privacy Rights

(f) Response Timing and Format

(g) Your Rights Under “Shine the Light”

1. Who We Are

Kia is a United States based subsidiary of Kia Corporation, which is based in Seoul, South Korea. We are the exclusive distributor of Kia-branded motor vehicles, parts, and accessories in the United States. Our “dealers” and “licensees” are independent companies that sell our vehicles, parts, and accessories, and are licensed to operate such businesses using the trade names, trademarks, and service marks owned by us or our affiliates. Our “business partners” are independent companies that we contract with to provide you with or offer you other services and products. In this Privacy Policy, we refer to dealers, licensees, and business partners collectively as “Partners.” This Privacy Policy governs only Kia’s privacy practices. It does not govern the privacy practices of our Partners, even when you connect to their websites from the Services and when their websites or communications are co-branded with Kia trademarks. To learn about the privacy practices of our Partners, please review the privacy policies of each of those Partners. However, if a Partner shares information with us (including when you purchase or service a Kia vehicle with a dealer), this Privacy Policy will apply to our collection and use of such shared information.

Our “Affiliates” include our parent company(ies), subsidiaries, sister companies, and affiliated companies. As described below, we may share information that we collect with our Affiliates. Our Affiliates may have their own privacy policies that govern their treatment of information that you provide to them directly or that they collect when you use their websites, applications, or other services. For example, Kia customers who have financed or leased a Kia vehicle through Kia Finance will be subject to Kia Finance’s own privacy policy (and terms of use) with respect to the information collected via Kia Finance’s websites, applications, and other services.

2. What Information Do We Collect and How Do We Use It?

In the course of our business, we collect information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). Depending on how you have interacted with us, we may have collected the following categories of Personal Information from you in the last twelve (12) months, which we may also share with third parties for the purposes outlined in this Privacy Policy. The categories below are those identified in the California Consumer Privacy Act (CCPA). Please note that we have not collected every type of Personal Information identified in the Examples below, and the types of Personal Information we have collected on any consumer depends on how the consumer has interacted with us. For example, we collect different information about our employees than we do about vehicle owners, and the types of third parties that we share such information with greatly varies. While we may need to share employee social security numbers with benefits providers, for instance, we do not collect or share social security numbers on vehicle purchasers, unless you have been specifically notified that we need to collect and share that information.

The below sections describe how we collect information from different types of consumers that we interact with, our purposes for collection and how we may share and use the information. As described below, data collection and usage greatly varies depending on how you may choose to interact with us and use our products and services.

(a) Kia Site Visitors

Information Collected Directly From You. If you visit our Site we may collect information that you provide to us when you use our Site. The information that we collect and how we process it depends on how you use the Site. We may collect information when you register or create an account, make an information request, participate in promotional activities such as surveys, or when you otherwise interact with us and provide your information via our Site.

Information We Collect From Other Sources. We and our third-party service providers such as advertising and social networks may use technologies that automatically (or passively) collect certain information when a user engages online with the Services (“Usage Information”). Some Usage Information may be considered Personal Information, such as if and when it is linked to any information that reasonably identifies you. This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Services. Usage Information may include, but is not limited to, the following information:

Although Usage Information may not identify you or be associated with you, if we associate Usage Information with Personal Information about you, we will treat the combined information as Personal Information.

Information We Collect Through Automatic Data Collection Technologies. As a user navigates through and interacts with our Site, we and third parties such as advertising and social networks may use automatic data collection technology to collect certain Usage Information, which may include, without limitation, the following technologies and information:

How Do We Use The Information? We may use the information we collect in order to:

Why We May Share Information With Third Parties. We may share your information with third parties including our Affiliates and our Partners and their service providers. We may also share information with our marketing and promotional service providers, including advertising and social networks, that assist with marketing campaigns and other outreach efforts aimed at current or prospective Kia vehicle owners, or our data analytic, data enhancement, and market research providers that assist in keeping our contact information up to date and understanding our audiences.

We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(b) Kia Vehicle Owners

Information Collected Directly From You. If you are a Kia vehicle owner, we may collect information that you provide when you purchase, lease, repair, or contact us regarding a Kia vehicle, when you register or create an account on the Kia owner’s portal, or when you otherwise interact with us or our service providers. We may also collect information from you when you navigate our Site (from cookies and other digital technologies, as described above). If you use in-vehicle technologies and related services, including online and mobile services that connect to or collect information from your Kia vehicle, please also see the privacy policy for UVO services at https://owners.kia.com/us/en/privacy-policy.html.

Information We Collect From Other Sources. We may also collect information about you from our Affiliates and our Partners and their service providers, such as when you purchase, lease, or repair a Kia vehicle at a Kia dealership. We may also collect information about you from or through advertising and social networks, and our service providers, including data analytics, data enhancement, and market research providers that assist in keeping our ownership records and owner contact information up to date and understanding our audiences.

How Do We Use The Information? We may use the information we collect in order to:

Why We May Share Information With Third Parties. We may share your information with third parties including our Affiliates and Partners and their service providers. We may also share information with advertising and social networks, our marketing and promotional service providers that assist with marketing campaigns and other outreach efforts aimed at Kia vehicle owners, or our data analytic, data enhancement, and market research providers that assist in keeping our contact information up to date and understanding our audiences.

We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(c) Prospective Kia Owners

Information Collected Directly From You. If you are a prospective Kia owner, such as a person who has requested information about Kia vehicles from the Site or at an event, we may collect information that you provide to us when you request further information on Kia products and services, visit our Site (from cookies and other digital technologies, as described above), participate in promotional activities, or when you otherwise interact with us or our service providers and provide your information.

Information We Collect From Other Sources. We may also collect information about you from our Affiliates, our Partners and their service providers, consumer data resellers, advertising and social networks, and our service providers, including marketing and promotional service, data analytics, data enhancement, and market research providers that assist in keeping our contact information up to date, understanding our audiences, and reaching prospective owners.

How Do We Use The Information Collected? We may use the information we collect in order to:

Why We May Share Information With Third Parties. We may share your information with third parties including our Affiliates and Partners and their service providers. We may also share information with advertising and social networks, our marketing and promotional service providers that assist with marketing campaigns and other outreach efforts aimed at prospective Kia vehicle owners, or our data analytic, data enhancement, and market research providers that assist in keeping our contact information up to date, understanding our audiences, and reaching prospective owners.

(d) Kia Employees

Information Collected Directly From You. If you are a Kia employee, we collect information that you provide to us when you complete your employment paperwork, participate in employee training, enroll in employee benefits, complete internal company surveys, or when you otherwise interact with us and provide information in the context of your employment.

Information We Collect From Other Sources. We may collect information about you from our service providers with whom you provide or update your personal information, such as for employee benefits; from your medical providers, such as when you authorize medical providers to send us information about you; and from our Affiliates, who provide information about employee work practices, such as while managing internal operations like IT.

How Do We Use The Information? We may use the information we collect, in order to:

Why We May Share Information With Third Parties. We may share your information with Affiliates, vendors and service providers to assist us with establishing and managing the employment relationship, including: payroll and benefits providers and consultants, occupational health providers, insurers, retirement plan administrators, background check service providers, emergency service vendors, training and education vendors, employee engagement vendors, employee travel vendors, employee relocation vendors, business continuity vendors, unemployment services, administrative support vendors, and community service vendors.

We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(e) Kia Employees’ Beneficiaries and Emergency Contacts

Kia may collect information on employees’ emergency contacts and employees’ beneficiaries who participate in Kia’s employee benefits program. We collect this information from our employees or from service providers to whom our employees update this information. We collect this information to provide benefits to our employees and their eligible dependents, and so that we know who to contact in case an employee experiences an emergency. We may share this information with Affiliates, emergency service providers, first responders, and vendors and service providers that assist us with providing employee benefits, such as payroll and benefits providers, occupational health providers, insurers, and retirement plan administrators. We may also share this information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share this information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change. If you provide information about others, Kia will rely on you to communicate to those individuals that you are providing us with their information and to obtain their consent, if legally required.

(f) Applicants for Employment

Information Collected Directly From You. If you apply for employment with Kia, we collect information that you provide to us when you complete and submit your employment application, and any information you provide to us as a follow-up to your application.

Information We Collect From Other Sources. We may also collect information about you from vendors and service providers that we work with in the application process, such as vendors that process or review applications, that suggest candidates for us, or that assist with an applicant’s potential relocation.

How Do We Use The Information? We may use the information we collect, in order to:

Why We May Share Information With Third Parties. We may share your information with our Affiliates and with service providers who assist us in the application process such as background check, relocation, and executive search vendors, or vendors who otherwise process applications. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(g) Kia Contractors

Information Collected Directly From You. If you work as a contractor for Kia, we collect information that you provide to us while acting as a contractor.

Information Collected From Other Sources. We collect information about you from the agencies that placed you as a contractor with us.

How Do We Use The Information Collected? We may use the information we collect in order to:

Why We May Share Information With Third Parties. We may share your information with our vendors and service providers that assist us with establishing and managing your relationship with us as a contractor, including: the agency that placed you as a contractor with us, travel vendors, administrative support vendors, and business continuity vendors. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(h) Kia Dealership Employees

Information Collected Directly From You. If you are employed at a Kia dealership, we may collect information that you provide to us when you participate in training through Kia University, when you participate in incentive programs, when you report records of sales of products or services, or when you otherwise interact with us and provide your information.

Information We Collect From Other Sources. We may also collect information about you from the Kia dealership that employs you, or from other Kia dealership employees or consumers that identified you as having participated in the sale, order, or completion of a product or service.

How Do We Use The Information Collected? We may use the information we collect, in order to:

Why We May Share Information With Third Parties. We may share your information with our Affiliates, Partners and their service providers, our service providers who help provide training, educational, and incentive programs for Kia dealership employees, and third parties who may assist in your travel. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(i) Kia Dealership Owners

Information Collected Directly From You. If you own a Kia dealership, we collect information that you provide to us during the application process and information that you provide to us when you otherwise interact with us.

Information We Collect From Other Sources. We may also collect information about you from service providers that assist us in reviewing or vetting applications, or from other service providers and third parties that you have directed or authorized to share information about you with us.

How Do We Use The Information Collected? We may use the information we collect, in order to:

Why We May Share Information With Third Parties. We may share your information with our Affiliates, service providers who may assist us in the processing or review of your Kia dealership application, service providers who assist in managing our business relationship with you and your dealership, and third parties who may assist in your travel. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(j) Kia Dealership Applicants

Information Collected Directly From You. If you apply to own a Kia dealership, we collect information that you provide to us when you complete your application or when you otherwise interact with us and provide your information.

Information We Collect From Other Sources. We may also collect information about you from service providers that assist us in reviewing or vetting applications.

How Do We Use The Information Collected? We may use the information we collect in order to process your application and evaluate your candidacy for ownership of a Kia dealership.

Why We May Share Information With Third Parties. We may share your information with our Affiliates, or with service providers that assist in reviewing or vetting applications. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(k) Other Vehicle Owners

Information Collected. If you own a competitor’s vehicle and work with us or our service providers in a consumer study, we may collect information directly from you during the study, or we may collect information about you from our service providers who assist us in conducting the studies.

How Do We Use The Information Collected? We may use this information in order to:

Why We May Share Information With Third Parties. Kia may share your information with our Affiliates and service providers who assist us in conducting the studies. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(l) Media Personnel

Information Collected Directly From You. If you engage with us as a member of the media, we collect information that you provide to us while acting in your capacity as a member of the media, including when you test or borrow our vehicles, attend our press events, sign up for our media mailing lists, or otherwise interact with us and provide your information.

Information Collected From Other Sources. We may also collect information about you from our service providers who manage our vehicles and who compile and manage information on members of the media. If you borrow a vehicle from us, we may also obtain information about your driving eligibility and record through service providers and government records.

How Do We Use The Information Collected? We may use the information we collect in order to:

Why We May Share Information With Third Parties. We may share your information with our Affiliates, our service providers who assist in managing the ongoing relationship between Kia and media personnel, and third parties who may assist in your travel. We may also share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(m) Government Officials

Information Collected. If you interact with us as a government official, we may collect information that you provide to us when acting in that capacity.

How Do We Use The Information Collected? We may use the information we collect in order to:

Why We May Share Information With Third Parties. Kia may share your information to satisfy any applicable law, regulation, subpoenas, court orders, warrants, governmental requests, or legal process if in our good faith opinion such is required or permitted by law. We may also share your information with a third party performing audit, legal, operational, or other similar services for or on behalf of Kia. Moreover, we reserve the right to disclose and transfer the information we collect: (i) to a subsequent owner, co-owner, or operator of the Services or associated databases; or (ii) in connection with the negotiation, planning, or completion of a corporate merger, consolidation, restructure, sale of substantially all of our shares or assets, or other corporate change.

(n) Other Third Party Disclosures

When You Agree To Receive Information from Third Parties. You may have the opportunity to receive information or marketing offers directly from unaffiliated third parties. If you agree to receive the communications, your Personal Information will be disclosed to those third parties and all information you disclose will be subject to their privacy policies and practices. We are not responsible for the privacy policies and practices of those third parties. You should review the privacy policies and practices of such third parties prior to agreeing to receive such information from them. If you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly.

Co-Branded Services. We may provide some aspects of the Services in association with third parties (“Co-Branded Services”) such as Partners, Affiliates, sponsors, charities, and political organizations. Co-Branded Services will identify the third party. These third parties may require you to disclose information to them. If you elect to register for products or services through Co-Branded Services, you may be providing your information to both us and the third party. Any information provided to the third party, including usernames and passwords, is subject to that third party’s privacy policies.

3. Information About Targeted Advertising and Do Not Track Disclosures

We contract with third-party advertising networks, social networks, publishers, and other entities to advertise our products and services on websites not affiliated with us. Some of these third parties may use cookies or other technologies to collect information about your online activities over time and across third-party websites or online services in order to deliver advertising based on your interests and preferences, as inferred from your browsing histories. This type of targeted advertising is sometimes called “online behavioral advertising.” We follow the industry privacy standards for this type of online advertising. When you see one of our ads on another website that is generated and delivered as part of an online behavioral advertising campaign, you should see a small symbol (also called an icon) attached to the targeted ad that you can click on to learn about why and how you are receiving that particular ad.

We and third-party vendors, including Google, use cookies (such as the Google Analytics and DoubleClick cookies) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Services. Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on your visit to our Services and/or other sites and online services. To learn more about how to opt out of Google’s use of cookies, click here, and otherwise review Google’s privacy policy.

Kia participates in the Adobe Experience Cloud Device Co-op. This Co-op allows Adobe to better understand how websites and apps are used by linking various devices that appear to be used by the same person. In turn, it helps companies who are members of the Co-op, including Kia, create websites, apps and ads customized for you, across all your devices. You can learn more about the Co-op, how Adobe does this, and how to opt-out at https://cross-device-privacy.adobe.com.

Additionally, the Services may use Adobe’s Marketing Cloud, as described here. To learn about opting out of the use of Adobe cookies for analytics, visit http://www.adobe.com/privacy/opt-out.html. After you opt out of the use of Adobe cookies, Adobe will no longer collect and analyze information via cookies associated with your browser for these services. When you opt out, Adobe will place opt-out cookies on your browser. If you delete your cookies, change browsers, or change devices, you will need to repeat this opt-out process. Also, please note that this opt-out process will work only if your browser is set to accept all cookies. We may still use Adobe services to create promotions and apps within social networks after you opt out. These services do not rely on collecting and analyzing information via cookies. To learn more about your choices for these services, review the options your social network provides. Also, we are not responsible for the effectiveness of or compliance with any third parties’ opt-out options.

We may use third-party advertising companies to target advertisements to you on our Services, across the web, on your mobile Device and on any of your other Devices, based on the information we have collected from and about you, as well as information relating to your and other users’ visits to this and other websites and online services. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags) or recognize an identifier associated with your mobile device. These companies may also use these technologies, along with personal information they or we collect on the different devices you use, to recognize you across the Devices you use, such as a mobile device and a laptop or other computer. If you are in the United States and would like more information about cookies and targeted advertisements or to opt out of having this information used by companies that participate in the Self-Regulatory Program for Online Behavioral Advertising on desktop and mobile web browsers, please visit www.aboutads.info/choices. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps. You may also click on the informational icon contained within each interest based ad. Please note that if you opt out of targeted advertising, you may still receive online advertising from Kia and others while you are browsing online. However, the advertisements you see may be less relevant to you and your interests. You should also know that the online behavioral advertising opt-out relies on the use of cookies. If you delete cookies from your Device, buy a new Device, access our Services from a different Device, login under a different screen name, or change web browsers, you will need to register your opt-out preferences again.

Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party web sites or online services (e.g., browser do not track signals). Because a “Do Not Track” protocol has not yet been finalized, the information collection and disclosure practices of our websites, and the choices that our websites provide to consumers, will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received. Currently, we do not monitor or take any action with respect to these signals or other mechanisms.

4. What About Information You Share Publicly?

Some features of the Services may permit you to submit or post ideas, photographs, user profiles, writings, music, video, audio recordings, computer graphics, pictures, data, questions, comments, suggestions, or other content, including Personal Information (collectively, “User Content”). We or others may reproduce, publish, distribute, or otherwise use User Content online or offline in any current or future media or format. Others may have access to this User Content and may have the ability to share it with other third parties. Please note that Kia does not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. So, please think carefully before sharing User Content, particularly if it includes Personal Information.

5. Do the Services Contain Third Party Content and Links to Third Party Services?

The Services may contain content that is supplied by third parties, including our Partners. Those third parties may collect information about your use of the Services, and they may be able to track your online activities over time and across various websites. In addition, when you are using the Services, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. For example, if you “click” on a banner advertisement, the “click” may take you away from the Services onto a different website. These other websites may send their own cookies to you, independently collect data, or solicit Personal Information. They may have their own published privacy statements. We encourage you to note when you leave our Services and to read the privacy policies of all third party websites or applications before submitting any Personal Information to third parties.

6. How Do You Contact Us or Update or Inquire About Your Information and Communications Preferences?

You may be able to review the Personal Information that you provided to us. You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of a registration. If you ask us to stop using the Personal Information you have provided to us, we will honor that request while retaining information as necessary to comply with applicable laws. California consumers have additional rights to learn about what Personal Information a business has collected, sold and disclosed about them, opportunities to opt-out of such sales, opportunities to request deletion of their Personal Information, and protection from discrimination for exercising their rights. These rights are more thoroughly discussed below in Section 13 (“Your California Privacy Rights”).

For questions about this Privacy Policy, to inquire about reviewing or correcting your Personal Information, or to update your communication preferences, please call our Consumer Affairs Department at 1-800-333-4542 at any time. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable.

7. Where Does Kia Process the Information?

The Services are operated from the United States and intended for users located in the United States. If you are located anywhere outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, processed in, and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Services or providing us with any information, you consent to this transfer, processing and storage of your information in the United States.

8. What About Information on Children and Minors?

Our Site is not intended for children under thirteen (13) years of age or minors under sixteen (16) years of age. No one under age sixteen (16) may provide any identifying Personal Information to or on the Site. We do not knowingly collect any Personal Information from children or minors younger than sixteen (16) years of age. If you are under sixteen (16) years of age, do not use or provide any information on this Site or through any of its features, register on the Site, use any of the interactive features of the Site, or provide any information about yourself to us. We will delete any Personal Information collected that we later determine to be from a user younger than the age of sixteen (16). If you are a parent or guardian of a child under the age of sixteen (16) and believe your child has disclosed Personal Information to us, please contact us at 1-800-333-4542.

We incorporate commercially reasonable security procedures and practices to help protect and secure your Personal Information. However, no data transmission over the Internet, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure the security of any information that we collect, and you use our Services and provide us with your information at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Some of our websites and mobile applications may include social media plug-ins (such as the Facebook Like button), widgets (such as the “Share” button), or interactive mini-programs that run on our websites or mobile applications. In addition, some of our websites and mobile applications may also permit or require you to register or log into your account via a social networking platform such as Facebook Login.

These social media features and plug-ins may share information about you, in accordance with the terms and conditions (e.g., terms of use and privacy policy) of the company providing those services. In addition, the companies providing these features and plug-ins may be able to collect information about you, including your IP address and your activity on our websites and mobile applications. Social media platforms may notify your connections on their respective platforms about your use of our websites and mobile applications. These social media services may also set cookies to provide their services or use technologies to monitor your online activities over time and across multiple websites and mobile applications for various purposes, including to deliver targeted advertising to you. Your interactions with these plug-in and features are governed by the privacy policy of the company providing them.

11. What About Changes to the Privacy Policy?

We reserve the right to change this Privacy Policy from time to time. Any changes will be effective immediately upon the posting of the updated Privacy Policy, or such later date as may be specified in the updated Privacy Policy. Under certain circumstances (for example, in connection with certain material changes, including changes to our online behavioral advertising data collection use policies and practices), we may also elect to notify you of changes or updates to our Privacy Policy, such as posting a notice on the home page of our website or via a link or tab on the mobile applications. Therefore, you should review this Privacy Policy from time to time, and before using any of our Services. You are responsible for ensuring we have a deliverable email address for you, and for periodically monitoring and reviewing any updates to this policy. Your continued use of the Site after such amendments will be deemed your acknowledgement of these changes to this Privacy Policy.

12. Your Information Choices

You may choose to share your Personal Information with us. However, your participation in using our Site and providing Personal Information is voluntary. You can unsubscribe and opt-out to certain communications and access, or update and delete your contact information, by contacting us at the phone number or address specified below. California consumers have additional rights to learn about what Personal Information a business has collected, sold and disclosed about them, opportunities to opt-out of such sales, opportunities to request deletion of their Personal Information, and protection from discrimination for exercising their rights. These rights are more thoroughly discussed below in Section 13 (“Your California Privacy Rights”).

(a) Accessing and Updating Your Information

If you register for an account on Owners.Kia.com, you can access and update certain information we have relating to your online account by signing into your account and going to the “Account” section of the website. You may also update or delete your contact information by calling (800) 333-4KIA (4542) or by writing us directly at: Kia America, Consumer Affairs Department, P.O. Box 52410, Irvine, CA 92619-2410.

(b) Unsubscribe or Opt-Out

You have the ability to opt-out from receiving commercial email, calls, texts, or mail from Kia about our products and services (which is separate and apart from a California resident’s right to opt-out of the sale of their personal information, as more thoroughly described in Section 13, and your ability to opt-out from advertising and analytics technologies, as discussed in Section 3). If you have an account on Owners.Kia.com, you can access and update communication preferences by signing in and going to the “Account” section of the website. However, we may continue to send communications about active recalls and important announcements regarding your vehicle or account, even if you change your communication preferences.

You may opt-out of emails at any time by using the unsubscribe mechanism within the email. The unsubscribe mechanism allows you to manage your subscription preferences to email alerts and special offers. Notwithstanding the above, this mechanism does not automatically opt you out of receiving non-commercial email, such as registration confirmation, vehicle updates and responses to direct requests.

You also may call or write to us directly if you wish to opt out or request that we cease sending you commercial or other information via call, text, mail or email. Such requests can be made by calling us at (800) 333-4KIA (4542) or by writing us directly at: Kia America, Consumer Affairs Department, P.O. Box 52410, Irvine, CA 92619-2410.

At the time information is collected from you, other choices you have about how the information may be used may be explained.

If you have opted out of receiving future emails or other promotional materials from us, we will implement your opt-out request within a commercially reasonable time.

13. Your California Privacy Rights

The California Consumer Privacy Act (“CCPA”) provides eligible California residents with specific rights with respect to our collection, retention, and use of Personal Information. This California Privacy Rights section supplements this Privacy Policy and applies solely to eligible residents of California as of January 1, 2020. Any terms not defined in this section have the same meaning as defined in the CCPA.

(a) Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we provide certain information to you about our collection and use of your Personal Information over the past twelve (12) months. Specifically, you have the right to request disclosure of the categories of Personal Information and specific pieces of Personal Information we have collected about you over the last 12 months. Upon the submission of a verifiable consumer request (see Exercising your California Privacy Rights, below), we will disclose to you:

(i) the categories of Personal Information we collected about you;

(ii) the categories of sources from which Personal Information was collected;

(iii) the business or commercial purpose for collecting Personal Information;

(iv) the business or commercial purpose for disclosing or selling Personal Information; and

(v) the categories of third parties with whom we sold or disclosed Personal Information for a business purpose.

We will also provide the specific pieces of Personal Information we collected about you, subject to certain exceptions under applicable law, if you also request access to such information.

If you have visited our websites, we may have collected information about you and the Device you used to engage with our websites, such as an IP address, device type, operating system, time of visit, and other similar information, as discussed above. Such information may not be stored with other personal information that identifies you (such as your name, postal address, email address, etc.), and we therefore may not be able to reasonably associate this device-level information with you. Thus, we may not be able to provide you with specific information, or delete specific information that we have collected that cannot be reasonably associated with you. You may exercise your privacy rights for device-level data by engaging with the consent management platform displayed when you enter our websites, or by using any AdChoices on our websites, if applicable. You may also exercise rights related to advertising and analytics as discussed in Section 3.

(b) Right to Request Deletion of Personal Information

You also have the right to request that we delete Personal Information that we have collected and maintain about you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will conduct a reasonable search of our records in order to locate any Personal Information we have collected about you that is eligible for deletion, and delete such Personal Information. To the extent we have shared any Personal Information collected about you with service providers that is eligible for deletion, we will direct those service providers to delete that Personal Information as well. For the sake of clarity, however, Kia may not be able to comply entirely with your request to delete all of your Personal Information as set forth under the CCPA. For example, if you purchased, leased, or serviced a Kia vehicle at a Partner’s dealership, we may need to keep records related to these types of transactions in order to, for instance, fulfill the terms of an applicable warranty or contact you about a product recall or other safety issue. Specifically, we are not required to delete any PI we have collected about you that is necessary for us and our service provider(s) to:

(i) Complete the transaction for which the PI was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between Kia and you.

(ii) Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.

(iii)Debug to identify and repair errors that impair existing intended functionality.

(iv) Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.

(v) Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.

(vi) Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent.

(vii) Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.

(viii) Comply with a legal obligation, such as retaining records for a period of time as set out in local, state, or federal laws.

(ix) Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided your information.

Following a deletion request, any Personal Information about you that was not deleted from our systems due to the above exceptions will only be used for the purposes provided for by the applicable exceptions. Thus, all Personal Information about you that is not subject to a deletion exception will either be (1) permanently deleted on our existing systems (with the exception of archived or back-up systems maintained for emergency disaster recovery and business continuity purposes); (2) de-identified; or (3) aggregated so as to not be personal to you.

(c) Right to Opt-Out of the Sale of Personal Information

If Kia sells or discloses personal information about you to third parties, you may have the right to opt-out and request that Kia not sell your Personal Information. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following Internet Web page link:

Do Not Sell My Personal Information

Once you make a verified opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales. However, if at a later time, you wish to allow us to sell your personal information to third parties, you must opt-in to such sharing, and may be do so by calling 800-333-4KIA (4542). If a transaction requires the sale or transmission of your personal information in order to complete the transaction, we will notify you and provide instructions on how you can opt-in.

(d) Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you for exercising any of your privacy rights. Unless permitted by applicable law, we will not:

(i) Deny you goods or services.

(ii) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

(iii) Provide you a different level or quality of goods or services.

(iv) Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

(e) Exercising Your California Privacy Rights

You do not need to create an account with us to exercise your CCPA rights. To exercise the CCPA rights described above, please submit a verifiable consumer request to us by either:

(i) Visiting our online request portal

(ii) Calling us at (800) 333-4KIA (4542)

Requests to exercise your rights under the CCPA require verification of your identity, and may be made only by you, your parent or guardian (if you are under 18 years of age), a person to whom you have given power of attorney pursuant to California Probate Code sections 4000 to 4465, or an authorized agent that is registered with the California Secretary of State. If a parent or guardian is submitting a request on behalf of a minor, the parent or guardian must submit proof that they are the parent or guardian of the subject consumer, and must verify the consumer’s identity. A downloadable Notarized Letter of Parent or Guardian form is available in the online request portal, and may be uploaded for submission once completed and notarized. If someone with power of attorney is making a request on behalf of a consumer, they must verify the individual consumer’s identity and submit documentation establishing the power of attorney, such as by uploading it onto the online request portal. If an authorized agent is submitting a request on behalf of a consumer, they must verify the individual consumer’s identity, provide written permission from the consumer to submit the request on the consumer's behalf, and submit documentation establishing registration with the Secretary of State. Such documentation may be uploaded onto the online request portal. If Kia cannot verify that the requestor is authorized by the consumer to act on such consumer’s behalf, Kia is not obligated to provide information or respond to the request. If you have any questions about making a request on behalf of another consumer, please call us at 800-333-4KIA (4542).

Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or that you are an authorized representative of such person. We will not respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. While we may ask for Personal Information to verify the requestor or consumer’s identity when making a request, we will only use that Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. Making a verifiable consumer request does not require you to create an account with us. Additionally, you may only make a verifiable consumer request for access twice within a 12-month period.

(f) Response Timing and Format

We will make our best effort to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Within ten (10) days of receiving the request, we will confirm receipt and provide information about our verification and processing of the request. Kia will maintain records of consumer requests made pursuant to the CCPA as well as our response to said requests for a period of at least twenty-four (24) months.

If you have an account with us, we may require you to take delivery of our written response through that account. If you do not have an account with us, we will deliver our written response electronically, though you may alternatively choose to receive delivery by mail. The response will also explain the reasons we cannot comply with a request, if applicable. Requests for the specific pieces of information that we have collected about you will be sent in a portable, readily useable format that you may transmit to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

(g) Your Rights Under “Shine the Light”

In addition to your rights under the CCPA, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their Personal Information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2018 will receive information about 2017 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing to the Consumer Affairs Department: P.O. Box 52410, Irvine CA 92619-2410.