SUMMARY OF KIA PRIVACY PRACTICES
Purpose and Objectives:
Collection of Personal Information
KIA collects personal information about you, your vehicle and your online activities through your verbal and written interactions with it, in person, by telephone, and with its Dealers, third-party service providers, its products and services, its websites and mobile apps, and social media. This policy contains a description of the various types of personal information to which this policy applies, so that you can make an informed decision about consenting to Kia’s use of your personal information.
Use of Personal Information:
KIA uses the personal information collected about you to administer your transactions, warranty claims, surveys, contests, promotions, incentives, customer loyalty and reward programs, respond to your queries, for reporting purposes, recalls, resolving disputes, and for demographical and statistical analysis.
Sharing of Personal Information:
KIA shares personal information with its parent company, affiliates, subsidiaries, Dealers, third-party service providers and business partners, who act on its behalf to fulfill identified purposes. KIA does not disclose information to third parties for their independent use without your consent.
Choices and Consent:
KIA provides you with certain choices over how it may use and share your personal information for marketing and other purposes. You have options to opt out or unsubscribe unless otherwise disclosed to you. The way in which KIA obtains your consent to collect, use, share or disclose your personal information varies, depending upon the sensitivity of the information and applicable privacy law.
Web Tracking Technologies:
Online Tracking and Advertising:
KIA may partner with third-party advertising companies that use their own web tracking technologies on KIA and non-KIA websites and mobile apps in order to provide you with tailored advertisements on our behalf.
Third-Party Products, Services, Website and Mobile Apps:
When using KIA products, services, website or mobile apps, you may be able to access third party products, services, website and mobile apps that are not controlled by KIA and therefore are not subject to this Policy. KIA and its Dealers are separate legal entities with their own individual privacy policies, practices and processes. For questions about a Dealer’s privacy policies, practices and processes, including opting out of marketing communications from a Dealer, you must contact the Dealer directly.
Safeguarding and Storing Personal Information:
KIA uses physical, organizational and technological measures to protect personal information. As KIA is a global company, personal information may be transferred from one entity to another within the group of companies for processing. Your personal information may be accessible to law enforcement agencies, government agencies, courts, and national security authorities of the foreign jurisdiction where information is transferred. We review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems and to keep up to date with legal and commercial best practices, to keep your personal information safe.
Accuracy, Access and Updates to Personal Information:
KIA will make reasonable efforts to ensure that the personal information collected by it, is accurate, complete and up-to-date as necessary. Upon receiving a written request from you, KIA will inform you of the existence, use, and sharing of your personal information within its control and provide you access to it in accordance with the law. KIA customers are responsible for updating KIA with all address, information and/or ownership changes.
Retention & Disposal of Personal Information:
KIA retains personal information that it has collected for as long as necessary to fulfill the purposes identified or as required or permitted by applicable privacy law or its data retention protocols.
KIA will investigate all complaints regarding KIA's compliance with applicable privacy laws.
“Personal Information” (“PI”) consists of information through which a person is identifiable or may be identified through the use of the information alone or in combination with other information. PI is regulated by privacy laws. The types of PI that KIA collects is listed below in the section entitled Collection of Personal Information.
This Policy provides information on KIA’s approach to compliance with applicable laws such as, but not limited to, the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and the Act respecting the protection of personal information in the private sector” in Quebec.
PURPOSE AND OBJECTIVES
One of the various reasons that KIA collects your Personal Information through this website or otherwise, is to provide customers with a customized experience and with relevant information related to KIA’s products or services. The type of PI that KIA may use will vary depending on the method of collection and purpose for which the PI was received.
KIA employees and certain contractors and/or Suppliers with access to KIA on-line networks or other KIA systems (apps and websites) that grant access to PI may have supplemental privacy terms applicable to them.
This Policy does not apply to (i) personal information collected by KIA in its capacity as an employer (ii) business contact information (name, title, business address, business telephone number, business email address of an employee of an organization) collected in the course of business dealings; or (iii) certain publicly available information.
Some features of the services may permit you to submit or post ideas, photographs, user profiles, writings, music, video, audio recordings, computer graphics, pictures, data, questions, comments, suggestions, or other content, including Personal Information (collectively, “User Content”). We or others may reproduce, publish, distribute, or otherwise use User Content online or offline in any current or future media or format. Others may have access to this User Content and may have the ability to share it with other third parties. Please note that KIA does not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. So, please think carefully before sharing User Content, particularly if it includes Personal Information.
This KIA website may ask you for certain Personal Information, such as, but not limited to, your contact information, for the purpose of sending you product brochures or promotional materials and facilitating the provision of certain services such as booking a test drive with one of our authorized KIA Dealers or to assist you in applying for one of KIA’s financing or lease programs. Information such as your name, mailing address, e-mail address, and any additional information you provide, may be collected by KIA and used to process your request. If you have subscribed for email communications from KIA and wish to unsubscribe, you may send us an email to: firstname.lastname@example.org or call us at 1.877.542.2886 or you may unsubscribe at the www.kia.ca landing page. Be advised that if you unsubscribe from marketing communications or the like, you may still receive communications from KIA about your vehicle or services with us if you are a KIA customer.
If you are a customer of KIA, the Personal Information that you provided at the time of vehicle purchase or lease and any subsequent Personal Information that you provide through this website or otherwise may be used by KIA to improve its performance and delivery of services to you. KIA may use your PI to notify you of promotional offers or product information, such as KIA newsletters and service reminders. KIA may also use your PI to communicate safety and recall notices; warranty, maintenance information, service, Roadside Assistance programs; and generate statistical and aggregate data that may identify you personally and be used by KIA, its parent company (Kia Company) and any subsidiaries and/ or affiliates. Similarly, to improve delivery of products, services, and information, from time to time, KIA may ask you to participate in vehicle ownership satisfaction surveys either directly or indirectly through marketing companies such as Reevoo or J.D. Power. As well, Kia may engage with other companies that collect customer data for KIA such as: LivePerson and Maritz Research and Rapid RTC., including information (such as postal codes) or anonymized data shared with affiliates, such as Innocean.
By providing your information to KIA, you consent to the use and disclosure of the personal information as herein described. For all other purposes described in this Policy, KIA will retain your PI for as long as it is reasonable necessary for the purposes for which it was collected. This means that KIA may retain your PI for a reasonable period after you stop using a KIA website or App. After this period, your PI will be deleted in compliance with applicable KIA Data Retention policies.
- Follow all KIA policies concerning information handling
- Ensure that they adhere to specific handling requirements imposed
- Respect the confidentiality of all KIA information and take steps to prevent its unauthorized access, disclosure, loss or destruction
- Report to the Privacy Officer, all instances of unauthorized access to or use of KIA information
COLLECTION OF PERSONAL INFORMATION
KIA may collect information about you, your vehicle, and your online activities through your interactions with KIA, its Dealers, third-party service providers, its products and services, this website, mobile apps, and social media. In addition to the information that you provide to KIA expressly, we and our third-party service providers may use technologies that automatically or passively collect certain information about you, including PI when you engage online with KIA (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other Device (a “Device”) whenever you visit or interact with our Services. Although some Usage Information may not identify you or be associated with you, whenever we associate usage Information with Personal Information, we treat the combined information as Personal Information. Usage Information and the types of information that KIA may collect from you is, but is not limited to:
Information that is collected automatically
- Your Device functionality (including browser, operating system, hardware, mobile network information)
- The type of Device you use to access the services
- The content you view immediately before and after you access the services
- The online service, if any, that referred you to our services
- The areas of our services that you visit and your activities there, including remembering you and your preferences
- The time and duration of your engagement with the website;
- Your IP address, UDID and other unique identifiers (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Service, and our computers identify your Device by its Device Identifier
- How often you visit the online services; and
- Your Device location
Information that is collected from you, such as:
- Contact information such as name, address, home, work and mobile telephone numbers, personal and work email addresses
- Vehicle information; make, model, model year, colour, mileage, diagnostic trouble codes, previous vehicles owned / leased, Vehicle Identification Number (VIN)
- Certain model vehicles may be equipped with data collection technology and with On-Board Diagnostic ports to enhance the safety, quality, performance and convenience of your vehicle
- Vehicle transaction information such as the date and terms of your vehicle purchase, lease or finance
- Demographic and family information such as date of birth, languages spoken, education history, marital status, spouse name, and number of children most via survey
- Professional and other memberships for the purpose of administering incentive programs
- Photos, stories and videos for the purpose of administering contests and promotions
- Social media content such as username, profile picture, preferences, likes, dislikes, posts and messages
- Employment information such as name of employer, salary and responsibility levels
- Technical information about your visits to our website and mobile apps such as information about your connected Devices such as mobile phone, computer or tablet, unique Device identifiers, the Internet protocol (IP) address used to connect your computer to the Internet, the name of your Internet service provider, cookies, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
- Other information about your visit to our website and mobile apps such as login and password, the full Uniform Resource Locators (URL) clickstream to, through and from our website and mobile apps (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (including scrolling, clicks and mouse-overs) and methods used to browse away from the page).
Personally identifiable information that may be collected from you includes any of the following information containing an individual’s first name or initial and last name (referred to as “confidential personal information”):
- Social Security Number
- Driver’s license number or motor vehicle department-issued ID
- Credit history information
- Information regarding an individual’s medical or psychological diagnosis or treatment or health insurance policy or identification numbers or any other information protected under federal or provincial health information privacy laws
- Financial account numbers, such as credit card, debit card, and bank account numbers
You should be aware that Kia will not require you to consent to the collection, use of disclosure of your personal information beyond that is necessary in its provision of products and services.
Kia vehicles have some data collection technology, like Event Data Recorders and On-Board Diagnostic Ports which permit for the transmission of information related to vehicle controls (anti-lock braking, tire pressure monitoring) and other monitoring systems. Such information is not removed from the vehicle without owners permitted access, such as at time of servicing or after a collision.
USE OF PERSONAL INFORMATION
KIA may use the information collected about you, your vehicle, and your online activities, for the following purposes:
- To administer your purchase, lease or finance of KIA vehicles
- To administer warranty claims
- To administer incentive programs
- To administer surveys, contests and promotions
- To administer customer loyalty and reward programs
- To market our products and services
- To respond to and resolve customer queries and disputes
- For demographical and statistical research purposes
- For any purpose authorized or required by law
- To administer safety and recall notices
- To award prizes
- To assist Dealers in performing repairs and maintenance to your vehicle
- To permit carefully selected third-party providers of products and services related to your current and future vehicles to provide their goods and services to you, such as roadside assistance providers or satellite radio providers
- To operate our website and mobile apps and to improve their functionality and user experience
- To allow you to participate in the interactive features of our website and mobile apps such as: live-chat, booking test drives, requesting quotes for the purchase of KIA vehicles, calculating the trade-in value of your current vehicle or contacting a Dealer, and to improve their functionality and user experience
- To display targeted advertising on our website and mobile apps and on the website of our third-party business partners, and to measure or understand the effectiveness of messages and advertising we serve to you and others
SHARING OF PERSONAL INFORMATION
KIA may share the information it collects about you, your vehicle, and your online activities (as detailed throughout this Policy) for the purposes disclosed and to the following persons and/or in the following circumstances:
- KIA’s employees, parent companies, affiliates, and subsidiaries, licensors and partners.
- KIA Dealers.
- Roadside assistance providers and satellite radio providers.
- KIA third-party service providers who act on its behalf to store and process data including Personal Information.
- Third-party service providers who provide direct-mail marketing, market research and who administer surveys for KIA
- Kia may share your information, publicly or with its affiliates, subsidiaries and parent company in a non-identifiable, aggregated form — for example, to improve operational efficiencies or to determine trends about KIA products and customer preference.
- Third-party business partners that require the information to select and serve relevant messages and advertising to you and others such as social networks (Facebook, Instagram, Twitter, YouTube), analytics providers (Google), and search engine providers (Google)
- When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others
- To investigate suspected or actual illegal activity
- As required or permitted by applicable law such as subpoena, government inquiry or similar legal process or to respond to a legitimate legal request for law enforcement authorities
Except as stated herein, KIA will not disclose your information to third parties for their independent use without your prior consent.
CHOICES AND CONSENT
KIA respects your privacy by providing you with choices with regard to how your personal information is used or shared. You may choose to share your Personal Information with KIA, however, your participation in using this website and providing Personal Information is completely voluntary. The information Kia collects, and how that information is used, with regard to this Kia website, depends on which services you use and how you manage your privacy controls and settings. You may unsubscribe and opt-out of certain communications (namely, those unrelated to services that you have signed up for, like warranty protection) and you may access or update and delete your contact information by contacting our Privacy Officer at the phone number, email address or mailing address provided at the end of this Policy.
For example, you have the ability to unsubscribe from our electronic marketing messages. You may also unsubscribe from receiving other forms of marketing, like requests to participate in surveys. You may unsubscribe by contacting our Privacy Officer.
We cannot block cookies. You must configure your browser to block all cookies from the Kia domain.
To make choices regarding web tracking technologies or interest-based advertising, please see following sections: “Web Tracking Technologies” and “Online Tracking and Advertising.”
The way in which we obtain your consent to collecting, using, or sharing your personal information varies depending upon the sensitivity of the information and applicable privacy law. We may ask for your consent directly, through KIA Dealers or otherwise as necessary.
We will honor specific consents provided to KIA and such consents may be withdrawn or changed at any time, subject to legal or contractual restrictions, by providing reasonable notice to KIA. In appropriate cases, KIA may inform you of any implications of withdrawing your consent.
KIA will not, as a condition of the supply of services, require you to consent to the collection, use, or sharing of your personal information beyond that which KIA requires for the performance or delivery of services.
KIA does not target or knowingly collect information from persons under the age of majority.
WEB TRACKING TECHNOLOGIES
The information that Kia collects, depends on how you use its services.
A cookie is a small piece of information sent by a website that is saved on your Device or computer’s internal storage by your browser in order to collect information about visitors to a website. KIA collects data relating to all visitors to its website.
Please note that third parties such as KIA’s ad network providers, media-related or analytics services companies, including social media websites, may set and access their own cookies, pixel tags and similar technologies on your browser and they may otherwise collect or have access to information about you as well, over which KIA has no control.
You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block cookies, all or parts of this website and mobile apps may not function correctly and your experience on our website and mobile apps may be hindered.
ONLINE TRACKING TECHNOLOGIES AND ADVERTISING
KIA may partner with third-party advertising companies that use their own web tracking technologies on KIA and non-KIA website and mobile apps in order to provide you with tailored advertisements on our behalf.
These third-party advertising companies may collect information about your online activity across multiple Devices on KIA and non-KIA website and mobile apps and use this information to make predictions about your preferences and then deliver advertisements on our behalf that are more relevant to you
KIA and its service providers may use the information described above to help make its advertising more relevant to you based on your online behavior, including your browsing and search activities on the KIA website. For example, if you view or search for a particular KIA vehicle, you may see advertising regarding that vehicle on our website, or third party websites. Further, Kia may provide
Please note that, even if you are able to opt-out of certain kinds of advertisements, you will continue to receive non-targeted ads. Further, you may continue to receive targeted content and/or advertisements from parties that do not participate in opt-out programs. Also, if your browsers are configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different Device or web browser, or use a non-browser-based method of access, your opt-out may not, or may no longer, be effective. KIA is not responsible for the effectiveness of, or compliance with, any third-parties' opt-out options or programs or the accuracy of their statements regarding their programs. For information about your ability to opt-out, please visit: http://youradchoices.ca/choices/ .
KIA uses certain Google Analytics features to collect information about use of this website, but does not combine the information collected through the use of Google Analytics with PI. You can prevent Google Analytics and other cookies from recognizing you on return visits by disabling the cookies on your browser, and you can opt out of Google Analytics and customize Google Display Network ads using the Ads Settings ( https://www.google.com/settings/ads).
THIRD PARTY PRODUCTS, SERVICS, WEBSITE AND MOBILE APPS
When using KIA products, services, website or mobile apps, you may be able to access third party products, services, website and mobile apps that are not controlled by KIA and therefore not subject to this Policy. Please review carefully the privacy policies of third-party products, services, website and mobile apps before providing any personal information.
You may have the opportunity to receive information or marketing offers directly from unaffiliated third parties. If you agree to receive the communications, your Personal Information will be disclosed to those third parties and all information you disclose will be subject to their privacy policies and practices. KIA is not responsible for the privacy policies and practices of those third parties. You should review the privacy policies and practices of such third parties prior to agreeing to receive such information from them. If you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly.
KIA may offer sweepstakes, contests, and other promotions (each, a “Promotion”) through services that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements such as allowing the sponsor of the Promotion to use your name, voice, or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules.
SAFEGUARDING AND STORING PERSONAL INFORMATION
KIA protects Personal Information within its control by establishing reasonable security safeguards against loss, theft, and unauthorized access or disclosure. Your information is not sold, given or disclosed to any third parties except as contemplated in this Policy.
Because KIA and its parent company, Kia Corporation are global companies with locations in many different countries, KIA may transfer or process your information from one legal entity to another (among its parent company, affiliates, and subsidiaries) from one country to another within the group of companies in order to accomplish the purposes listed throughout this Policy or shared with you prior. KIA may transfer information outside of Canada including but not limited to, the United States, the United Kingdom or European Economic Area and Asia for processing by its parent company specifically in South Korea, its affiliates, subsidiaries and /or third-party service providers. KIA uses contractual and other means to ensure the information is protected while in foreign jurisdictions. However, personal information may be still accessible to law enforcement agencies, government agencies, courts, and national security authorities of the foreign jurisdiction.
ACCURACY, ACCESS AND UPDATES TO PERSONAL INFORMATION
KIA makes reasonable efforts to ensure that the Personal Information that is has on file is accurate, complete and up-to-date as necessary for the purposes for which it is to be used, including information that is shared with third parties and information that is used to make a decision about an individual. To ensure that you stay up-to date on recall and or safety notices, it is imperative for you to update your PI on file with KIA and signal any changes in address or to contact information and/or ownership changes as soon as possible.
You have a general right to access your personal information in KIA possession or custody. Upon receiving a written request from you, and upon verifying your identity, KIA will inform you of the existence, use, and sharing of your personal information and give you access to your personal information. KIA will respond to written access requests within 30 days or will inform you if additional time is required to respond to your request. KIA reserves the right to charge a minimal handling fee for processing requests. KIA may refuse or not be able to provide you with access to certain information in certain circumstances and will inform you if this is the case.
You may question the accuracy and completeness of your Personal Information and request that amendments be made as appropriate. If you demonstrate in a reasonable manner the inaccuracy or incompleteness of your Personal Information, KIA will amend the information as required. If a request is not resolved to your satisfaction, we will record the substance of the unresolved request. Where appropriate, the amended information or the existence of the unresolved request will be transmitted to third parties having access to the information in question, should it be required.
To make an access request for your personal information, please contact KIA’s Privacy Officer.
RENTENTION AND DISPOSAL OF PERSONAL INFORMATION
Retention of Personal Information regarding consumers shall be in accordance with relevant laws, regulations, and contractual obligations related to such information and in compliance with KIA’s data retention policies, as applicable.
KIA keeps information collected for as long as necessary to fulfill the determined purposes or as required or permitted by applicable privacy law. KIA shall retain personal information which has been used to make a decision about an individual long enough (for at least one year after using it) to reasonably allow the individual access to the information after the decision, and to exhaust any access request or challenge the individual may bring under applicable privacy law. KIA will securely destroy, deleted or anonymize personal information that is no longer required, wherein possible, however we must advise you that there could be delays if deletion is requested in some instances, between when copies are deleted from our active files and backup systems.
KIA safely disposes PI when the information is no longer needed or its retention period has expired, or the information is no longer required to be retained as directed by the KIA Legal Department and/or pursuant to a records hold.
Records and information shall be retained if: (i) according to the data retention policy, the retention period has not expired and the records and information are not otherwise required to be deleted pursuant to applicable laws, regulations, and contractual obligations; and/or (ii) The KIA Legal Department has so been instructed.
Upon request, KIA will provide information regarding its procedure for addressing any complaints made with respect to its compliance with privacy laws. It will investigate all written complaints, and if it finds or deems a complaint to be justified, it will take the appropriate measures, including, if necessary, amending its policies and practices.
Information security incidents are immediately reported to the Privacy Officer and the Legal Department in order to execute the incident management processes in a timely manner.
KIA reviews its policies and practices periodically to ensure they are relevant, up-to-date and in compliance with applicable privacy law. Accordingly, KIA may amend this Policy from time to time and the revised Policy will be posted to www.kia.ca effective as of the revised date stated on the revised Policy. Please review this Policy regularly.
If you have any questions or concerns regarding this Policy or KIA’s privacy practices, wish to make a complaint, make an access to privacy request, request a correction, addition, update or deletion of your personal information, please contact:
KIA's Privacy Officer at:
KIA CANADA INC.180 Foster Crescent
Mississauga, Ontario L5R 4J5
KIA CANADA INC.180 Foster Crescent
Mississauga, Ontario L5R 4J5
Last updated February 1, 2020